Brand Identity Design

CLIENT: GS FILMS

TYPES OF DESIGN: Brand Identity - Digital

BACKGROUND: GS Films is a new and modern filmography business based in Tauranga. GS Films specialise in wedding, marketing, event videos and short documentaries. Formally named Grayson Straker Films and with a fast growth it was time for GS Films to refine their services and create a brand that represents their personality.

RESULT: Kellski has created a strong and simple brand identity that matches GS Films ideals and target audience. Simplifying the original name also helped to niche and simplify GS Films services. We wanted to use the idea of a camera lens and incorporate a G & S into a graphic. The result is a super strong symbol that is identifiable when used by itself. Keeping the colour palette simple we wanted contrast used with colour from the videos to show off the branding. GS Films is all about people and telling their stories so a highly recognisable and professional brand compliments their services and personality.